Strive Asset Management announced a $50 million allocation of its corporate treasury to STRC, the variable-rate perpetual preferred stock issued by Strategy. Representing over one-third of Strive’s treasury reserves, the move underscores growing institutional demand for yield-generating securities linked to Bitcoin-focused corporate strategies. STRC allows companies to hold liquid, dividend-paying assets while participating in digital asset markets.
The investment follows similar allocations by firms including Prevalon Energy, Anchorage Digital, and Oranjebtc. STRC trades publicly on Nasdaq, currently around $100 per share, and carries a floating dividend near 11.5%, offering companies a higher-yield alternative to traditional money market instruments while maintaining liquidity. Analysts are increasingly covering companies employing Bitcoin treasury strategies, with B. Riley Securities recently initiating coverage of Strategy (MSTR) with a Buy rating.
STRC is part of Strategy’s broader “digital credit” framework, designed to generate yield while funding Bitcoin acquisitions. Strive, which also offers its own variable-rate preferred stock, SATA, joins a growing cohort of corporates leveraging these instruments to enhance treasury returns. The adoption highlights the evolving intersection of institutional finance and cryptocurrency markets.
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