Primary Wordmark
Best for brand pages, editorial headers, partner presentations, press kits, and large placements on light backgrounds.
CoinScreamer Brand System
Clear identity for a fast-moving crypto publication.
A one-page guide for using the CoinScreamer logo, color system, typography, editorial voice, and brand assets consistently across web, social, presentations, and partner materials.
01 Logos
Use the mark with space and intent.
CoinScreamer identity is built around a confident wordmark and compact CS icon. Keep the logo legible, preserve clear space, and avoid placing the gradient over busy imagery.
Brand Background Logo
Use for social cards, media-kit covers, branded panels, announcements, and high-impact placements.
Compact CS Icon
Use the square CS icon for favicons, avatars, compact cards, app-style placements, and small social marks.
02 Colors
A market gradient with editorial restraint.
Use the blue-to-lime gradient as a brand signature, then let neutral surfaces carry most of the reading experience. The result should feel modern, credible, and easy to scan.
#004D7ADeep Ledger
Foundation blue for trusted brand moments, links, and darker gradient entries.
#008793Signal Teal
Primary CoinScreamer color for identity, navigation states, and key actions.
#00BF72Market Green
Forward-energy accent for data emphasis, active states, and positive motion.
#A8EB12Pulse Lime
High-energy endpoint for gradients and tightly controlled highlights.
#101828Editorial Ink
High-contrast text, dark panels, and serious editorial authority.
#F6F9FBCloud Surface
Quiet page backgrounds, cards, and large system surfaces.
03 Typography
Heavy headlines, readable systems.
CoinScreamer uses Open Sans across the current site. Headlines should be direct and weighty; body copy should stay measured, useful, and easy to read.
Markets move fast. Context matters.
Use strong, compact headline typography for section openers, then pair it with generous line-height for summaries, explainers, analysis, and article UI.
H1Open Sans 800H2Open Sans 800BodyOpen Sans 600MetaOpen Sans 800
04 Voice
Editorial, not empty market hype.
CoinScreamer can be energetic, but the writing should remain grounded. The voice is for readers who need the signal behind crypto headlines, products, markets, and regulation.
Clear
Explain what changed, who is affected, why it matters, and what remains uncertain.
Evidence-led
Separate verified facts, reported claims, analysis, and speculation with care.
Useful
Give readers practical context about markets, technology, companies, and regulation.
Independent
Keep editorial judgment distinct from advertising, sponsored content, and press releases.
05 Usage
Keep the system disciplined.
The CoinScreamer identity works best when the gradient is treated as a signature, not a background habit. Keep layouts structured, give assets room, and protect contrast.
Do
- Use the primary wordmark on light, uncluttered backgrounds.
- Leave clear space around the logo equal to at least the height of the capital C.
- Pair gradient identity moments with quiet white, ink, or cloud-gray surfaces.
- Use direct headlines that make the editorial promise obvious.
Do Not
- Stretch, skew, recolor, crop, or add effects to the wordmark.
- Place the gradient wordmark over busy charts or low-contrast imagery.
- Use every gradient color as a competing accent on one screen.
- Make sponsored or partner content look identical to independent coverage.
06 Assets
Brand files ready for common placements.
Use these source files for web pages, media kits, partner previews, and social surfaces. Keep the filenames intact when sharing outside the site.
Primary Wordmark
Use for editorial headers, partner decks, media kits, and light-background placements.
SVG, 1200 × 675Brand Background Logo
Use for media-kit covers, announcements, and branded panels.
SVG, 1200 × 675Compact CS Icon
Use for favicons, avatars, square placements, and compact social identity moments.
SVG, scalable
Social Preview
Use for Open Graph previews, editorial announcements, and social cards.
WEBP, 1536 × 1024