Strategy shares declined in each of the final six months of 2025, marking the first uninterrupted half-year losing streak since the company adopted Bitcoin as a treasury reserve asset in 2020. The persistence of the decline contrasts with prior selloffs, which historically included sharp rebound months.
The stock posted significant monthly losses between July and December, even as Strategy continued to add to its Bitcoin holdings. During earlier market cycles, similar drawdowns were typically followed by rallies, particularly during the 2022 bear market. The absence of a recovery in late 2025 suggests a more sustained repricing by equity investors.
Strategy’s shares underperformed both Bitcoin and the broader equity market. While Bitcoin declined modestly over the same period, the Nasdaq 100 advanced strongly in 2025. The divergence highlights growing investor sensitivity to balance-sheet risk and equity valuation, despite continued institutional interest in Bitcoin exposure through corporate treasuries.
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