BlackRock has named its iShares Bitcoin Trust (IBIT) one of its top three investment themes for 2025, even as bitcoin has fallen more than 4% year-to-date. The ETF was highlighted alongside short-term Treasurys and US equities, placing bitcoin within a traditional portfolio framework.
Despite the decline, IBIT has attracted more than $25 billion in net inflows since January, ranking sixth among all ETFs by new investment in 2025. The fund’s popularity contrasts with stronger-performing alternatives, including higher-fee gold and equity ETFs also managed by BlackRock.
Analysts view the decision as a strategic signal rather than a performance-based promotion. By spotlighting an underperforming product, BlackRock is reinforcing its view that bitcoin has a structural role in diversified portfolios. The move adds institutional weight to bitcoin’s positioning as a long-term allocation rather than a short-term trade.
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