Trump Media Files for Bitcoin, Ether, and Cronos ETFs

Trump Media & Technology Group has filed with the SEC to launch new crypto ETFs tied to Bitcoin, Ether, and Cronos, signaling deeper institutional engagement with digital asset investment products.

By Julia Sakovich Published: Updated:
Trump Media Files for Bitcoin, Ether, and Cronos ETFs
Trump Media files SEC paperwork for crypto ETFs linked to Bitcoin, Ether, and Cronos | Photo: Unspash

Trump Media & Technology Group has filed registration documents with the US Securities and Exchange Commission for two new cryptocurrency exchange-traded funds tied to Bitcoin, Ether, and Cronos. The filings, submitted through its Truth Social Funds unit, outline plans for a combined Bitcoin and Ether ETF and a separate Cronos Yield Maximizer ETF, both subject to regulatory approval.

The proposed products would be developed in partnership with Crypto.com, which is expected to provide custody, liquidity, and staking infrastructure if approved. Yorkville America Equities is listed as the investment adviser, with each fund projected to carry a management fee of 0.95%, positioning them competitively within the growing digital asset ETF landscape.

Product Structure and Market Positioning

According to the filings, the Bitcoin and Ether fund is designed to track the performance of the two largest cryptocurrencies by market capitalization while incorporating staking rewards associated with Ether. The Cronos-focused ETF would follow the performance of CRO and include yield generated through staking mechanisms, reflecting a broader shift toward income-oriented crypto investment vehicles.

The initiative aligns with Trump Media’s expanding digital asset strategy, following prior collaborations with Crypto.com and Yorkville entities to develop hybrid investment products combining cryptocurrencies and traditional sectors. The firm has also explored treasury exposure to digital assets, indicating a longer-term positioning within tokenized finance and blockchain-linked investment infrastructure.

Competitive and Macro Context

The filings come at a time of mixed flows across US-listed spot Bitcoin ETFs, which have recorded multiple consecutive weeks of net outflows amid macro-driven market volatility and shifting rate expectations. Despite short-term withdrawals, institutional participation in crypto ETFs remains structurally significant, with asset managers continuing to introduce new thematic and yield-focused products.

From a competitive standpoint, the entry of a media and technology conglomerate into the ETF space underscores intensifying competition among financial firms, fintech platforms, and crypto-native companies seeking to capture investor demand for regulated digital asset exposure. The inclusion of staking-based yield features also reflects an evolution in product design as issuers look to differentiate offerings beyond simple price tracking.

More broadly, the filings highlight the ongoing convergence between traditional capital markets and crypto infrastructure, as firms position themselves for a regulatory environment that increasingly accommodates tokenized assets, diversified digital portfolios, and income-generating blockchain products within mainstream investment frameworks.