Bybit EU has introduced new stablecoin campaigns featuring USDC and EURC to expand access to regulated digital assets across its MiCA-compliant platform in Europe. The initiative is designed to support structured engagement with stablecoins across trading, savings, and payment use cases within a regulated framework.
The rollout includes fixed-term Earn products tied to USDC and cross-yield offerings involving EURC, aimed at encouraging disciplined saving and predictable returns rather than short-term speculative activity. The exchange stated that the programs are positioned to improve financial literacy and promote responsible participation in digital asset markets.
The expansion reflects broader institutional momentum behind regulated stablecoins in Europe as compliance under the Markets in Crypto-Assets framework gains importance. By increasing integration of USDC and EURC across its product suite, Bybit EU is aligning with a growing trend of compliant stablecoin adoption for everyday financial applications and platform-based financial services.
