Bitcoin experienced a decline in online attention during 2025, despite reaching multiple record price levels over the year. Google Trends data shows global search interest peaked after the November 2024 US election before trending lower throughout 2025, with only brief periods of renewed attention in the second half of the year.
Social media activity reflected a similar pattern. Data shared by Bitcoin developer Jameson Lopp shows that posts on X containing the term “Bitcoin” fell roughly 32% year over year, dropping to about 96 million mentions. Posting activity peaked around major political and policy events early in the year, then steadily cooled despite continued price volatility.
The divergence between price performance and online engagement suggests reduced retail participation and growing market maturity. While prominent Bitcoin advocates remained highly active, broader sentiment indicators point to cautious positioning, even as Bitcoin prices recovered during parts of the year.
