eToro Acquires Zengo for $70M to Expand Crypto Self-Custody and Blockchain Strategy

eToro is acquiring Israeli self-custodial crypto wallet provider Zengo for approximately $70 million. The key goal behind this step is to enhance its blockchain capabilities and expand into decentralized trading and tokenized asset infrastructure.

By David Walker | Edited by Julia Sakovich Published:
eToro Acquires Zengo for $70M to Expand Crypto Self-Custody and Blockchain Strategy
eToro is acquiring Zengo for around $70 million. Photo: Pexels

Trading and investment platform eToro has agreed to acquire Israeli crypto wallet provider Zengo for an estimated $70 million, marking a strategic push into self-custody infrastructure and broader blockchain-based financial services. The deal highlights the growing convergence between centralized trading platforms and decentralized asset management technologies.

The acquisition comes as eToro continues to expand its presence in digital assets, a segment that represents a significant portion of its overall business and growth strategy.

Strengthening Self-Custody Infrastructure

Zengo is known for its self-custodial crypto wallet technology, which allows users to store and manage digital assets without relying on centralized custodians. Its core innovation is based on multi-party computation (MPC) cryptography, a “keyless” security model that removes the need for traditional private keys.

This architecture improves both security and usability by eliminating a single point of failure while simplifying wallet recovery and access. Zengo’s platform also supports token swaps, staking, fiat conversions, and decentralized application (dApp) access, positioning it as a full-featured gateway to Web3 services.

By integrating Zengo’s technology, eToro aims to enhance its ability to offer users greater control over their assets, aligning with the broader industry shift toward self-custody solutions.

eToro’s Push Into Tokenized and Decentralized Finance

eToro said the acquisition will strengthen its capabilities in emerging digital asset sectors, including tokenized securities, decentralized trading systems, and prediction markets. The company has increasingly positioned itself at the intersection of traditional finance and blockchain innovation.

According to eToro co-founder and CEO Yoni Assia, the future of finance will be “increasingly digital, decentralized and user-controlled.” He emphasized that the acquisition is part of a long-term strategy to build robust crypto infrastructure that supports evolving market structures.

The integration of Zengo’s wallet technology is expected to support these ambitions by enabling seamless interaction with decentralized ecosystems while maintaining a user-friendly trading experience.

Startup Exit and Investor Backing

For Zengo, the deal represents a modest exit compared to its long-term potential. The company has raised approximately $24 million since its founding in 2018, with investors including Insight Partners, Samsung Next, Elron, and Collider Ventures.

Founded by Ouriel Ohayon, Tal Be’ery, and Omer Shlomovits, Zengo has developed into one of the more advanced self-custody wallet providers in the market, offering both retail and crypto-native users a simplified way to interact with digital assets.

Despite the acquisition, Zengo’s wallet is expected to continue operating as a standalone product while also being integrated into eToro’s broader ecosystem.

Market Context and Strategic Direction

The acquisition comes at a time when eToro is diversifying its revenue streams and deepening its exposure to crypto markets. The company recently reported that commodities accounted for a majority share of trading commissions, while digital asset trading volumes have surged year over year.

By bringing Zengo in-house, eToro is positioning itself to compete more aggressively in the evolving landscape of tokenized finance and decentralized trading infrastructure.

The deal underscores a broader industry trend: established fintech platforms are increasingly acquiring crypto-native infrastructure providers to bridge the gap between centralized trading systems and decentralized financial ecosystems.

DeFi & FinTech, News