Trust Wallet, a leading self-custodial wallet, has rolled out a major update integrating Apple Pay functionality for direct crypto purchases in over 45 countries. This move fundamentally simplifies the onboarding process and allows users to buy major cryptocurrencies like Bitcoin and Ethereum within seconds. The integration eliminates traditional friction points, such as lengthy KYC procedures or multi-step transfers from third-party exchanges.
The strategic rollout leverages Apple Pay’s established security features, including tokenization and biometric authentication via Face ID or Touch ID. This focus on enhanced user security is coupled with a deliberate global reach, targeting regions like Brazil, India, and Turkey, where crypto adoption is accelerating, and mobile payment systems are highly dominant. By offering a fast, compliant fiat-to-crypto ramp, Trust Wallet is addressing the infrastructure gap in markets that often lack convenient traditional banking options.
The integration is expected to trigger a potential new wave of retail inflows by dramatically lowering the barrier to entry for mainstream consumers. The fusion of an institutional-grade, non-custodial wallet with a universally accepted payment method signals a maturation of the infrastructure required for mass market crypto adoption worldwide.
