Bitcoin treasury firm Strategy is nearing its 100th Bitcoin purchase, according to signals from chairman Michael Saylor, marking another milestone in the company’s long-running accumulation strategy that began in 2020. The firm has made 99 separate acquisitions to date and currently holds 717,131 BTC, positioning it as the largest public corporate holder of the asset.
The continued buying streak comes despite challenging market conditions and periods where Bitcoin traded below the company’s average acquisition cost. Strategy has maintained consecutive weekly purchases in 2026, underscoring a treasury model built on long-term balance sheet exposure rather than short-term price performance.
The company’s approach has had broader institutional implications, influencing a growing cohort of publicly listed firms exploring digital asset treasury strategies as a hedge against inflation and currency debasement. Since its initial $250 million Bitcoin purchase in 2020, Strategy’s equity performance and capital structure shifts have reinforced the competitive narrative around Bitcoin as a corporate reserve asset, even as volatility and accounting treatment remain key considerations for institutional adoption.
