Prediction market platform Polymarket has signed a multi-year agreement with Major League Soccer, becoming the league’s exclusive prediction market partner for MLS competitions and the Leagues Cup. The partnership aims to introduce data-driven fan engagement tools, including second-screen experiences tied to real-time market sentiment around games and season narratives.
The deal comes as soccer viewership in the United States continues to expand, supported by upcoming international tournaments hosted in North America. MLS and Polymarket said the collaboration will include safeguards to protect match integrity, including independent monitoring of trading activity linked to league events.
The agreement reflects broader momentum for prediction markets following regulatory clarity from the Commodity Futures Trading Commission, even as several US states challenge the sector in court. As volumes on platforms such as Polymarket and Kalshi reach record levels, partnerships with major sports leagues signal growing institutional acceptance alongside ongoing legal and regulatory debate.
