Prediction market platforms Polymarket and Kalshi are escalating competition by offering free groceries in New York City, highlighting the intensifying rivalry in a rapidly expanding market. Kalshi distributed $50 grocery credits to more than 1,000 people in Manhattan on February 3, while Polymarket announced plans to open a free grocery store next week.
The promotions come as both platforms dominate prediction market activity, with combined daily trading volumes now consistently exceeding $400 million, roughly four times higher than a year ago. Kalshi generated $263.5 million in fee revenue in 2025, while both companies have reached multibillion-dollar valuations following high-profile media integrations and partnerships.
The grocery initiatives also underscore the growing visibility of prediction markets beyond crypto-native audiences. As platforms compete for mainstream adoption and regulatory legitimacy, marketing efforts are increasingly mirroring traditional financial services branding rather than speculative betting culture.
