MEXC has launched a multi-region, long-term incentive program designed to accelerate its market presence in key emerging fiat markets via its Peer-to-Peer (P2P) platform. This initiative covers initial support for eight fiat currencies, including PHP, NGN, IDR, PKR, VND, UAH, and EGP, targeting user bases across South Asia, Southeast Asia, Africa, the Middle East, and the CIS region. The core strategy centers on leveraging P2P trading to create reliable on-ramps for local users.
The program’s structure incentivizes both users and liquidity providers. Users get access to promotions, such as a P2P Flash Sale, which provides up to 10 USDT in combined rewards for initial deposits and subsequent trading activity, contingent upon Advanced KYC verification. The rewards mechanism is designed to reduce the cost of entry for new market participants and encourage engagement with the exchange’s spot and futures markets.
From an institutional perspective, the push underscores a growing competitive effort among global exchanges to establish local fiat gateways and build deep, localized liquidity. MEXC is actively recruiting merchants worldwide to strengthen its P2P ecosystem, positioning these partners as critical components in providing accessible deposit and trading services. The expansion focuses on high-growth emerging economies where P2P often serves as the primary method for crypto acquisition.
