Logan Paul has agreed to auction his Pikachu Illustrator Pokémon card, one of the rarest ever produced, after accepting a $2.5 million advance from Goldin Auctions. The card, purchased by Paul in 2021 for nearly $5.3 million, set a Guinness World Record for the most expensive Pokémon card sold in a private transaction.
The sale will go live on January 12 through Goldin and was featured on Netflix’s King of Collectibles. Goldin estimates the card could sell for between $7 million and $12 million, reflecting continued strength at the high end of the collectibles market despite uneven conditions in other alternative assets.
The auction underscores how rare trading cards are increasingly viewed as institutional-grade collectibles rather than niche hobbies. Demand is being driven in part by collectors who grew up with Pokémon and now have greater purchasing power, reinforcing the sector’s shift toward broader recognition as an alternative asset class.
