Prediction markets platform Kalshi has entered a formal partnership with CNN, becoming the network’s official provider of real-time probability data for future political and cultural events. The collaboration gives CNN’s newsroom, data team, and production staff access to Kalshi’s forecasting metrics, which will be integrated across broadcast segments and analytical coverage. A Kalshi-powered ticker is also set to display live probability updates during relevant programming.
The partnership reflects a broader shift toward incorporating market-based forecasting tools into mainstream media and financial analysis. Prediction platforms have seen a surge in engagement this year, with leading operators surpassing a combined $45 billion in cumulative trading volume. Industry participants, media outlets, and institutional investors have increasingly turned to these markets as a supplemental gauge of public expectations.
Despite their growing prominence, prediction markets continue to attract regulatory scrutiny. Critics argue that trading on event outcomes resembles sports betting, and Kalshi recently faced a class action lawsuit alleging it operated an unlicensed wagering platform. The company has rejected the claims, maintaining that its markets offer structured information rather than gambling products. The sector’s evolution now sits at the intersection of data analytics, finance, and policy oversight.
