Kris Marszalek, CEO of Crypto.com, has acquired the AI.com domain for a reported $70 million to launch an autonomous AI agent platform. The acquisition, which ranks as one of the largest domain-name transactions in history, precedes a national product launch scheduled for this Sunday. The service will be formally introduced through a Super Bowl advertisement, continuing Marszalek’s history of high-profile marketing campaigns to drive retail adoption within the digital asset and technology sectors.
The platform will offer users autonomous agents capable of managing digital workflows, scheduling, and personal tasks. While the base service will be accessible for free, a tiered subscription model will provide advanced processing capabilities and increased token limits. Marszalek stated that the long-term vision involves a decentralized network of agents, signaling a strategic integration between blockchain infrastructure and advanced artificial intelligence to accelerate the development of agentic capabilities.
This initiative follows similar moves by technology majors, including Microsoft, Google, and Nvidia, which have recently deployed agent-based AI solutions. The high valuation of the domain reflects the escalating competition for AI-related digital assets and branding. By combining agentic AI with decentralized networks, the project aims to capitalize on the growing institutional and retail interest in autonomous digital assistants while leveraging the established reach of the exchange’s brand.
