CoinShares, a leading global digital asset manager, is revamping its US product strategy to focus on differentiated, high-margin opportunities as it prepares for a public listing on the NASDAQ. CEO Jean-Marie Mognetti noted that the commoditization of single-asset crypto ETPs in the American market, driven by fierce competition and consolidation among large players, requires a new playbook.
The revised strategy will target three core categories over the next 12–18 months: crypto equity exposure vehicles that capture the broader digital asset ecosystem; thematic baskets offering targeted exposure to specific blockchain trends; and actively managed strategies combining crypto with other assets.
To sharpen this focus, the firm is streamlining its existing lineup, confirming the wind-down of its CoinShares Bitcoin Futures Leveraged (BTFX) product. Resources previously allocated to planned single-asset ETF launches will be redirected toward the new, higher-margin categories. This disciplined approach aims to create sustainable shareholder value by introducing differentiated products.
