Asset manager 21Shares has launched the Strategy Yield ETP on Euronext Amsterdam, providing European investors with regulated exposure to a preferred security issued by Strategy, a major corporate holder of Bitcoin. The product trades under the ticker STRC NA and is accessible to both institutional and retail investors through standard brokerage accounts.
The ETP is linked to Strategy’s perpetual preferred stock and is backed by the firm’s sizable Bitcoin treasury, which holds hundreds of thousands of BTC. The structure is designed to offer dividend income while bridging traditional financial instruments with crypto-related corporate exposure, reflecting growing institutional demand for regulated digital asset products.
The listing marks 21Shares’ expansion into equity-linked exchange-traded products beyond pure crypto trackers. It also underscores a broader market trend in which asset managers are developing structured vehicles tied to digital asset balance sheets, as regulated investment wrappers gain traction across European markets.