Binance has appointed its co-founder Yi He as co-CEO, adding new depth to the exchange’s senior leadership as the platform approaches 300 million users worldwide. The move marks a notable transition for the company, which has expanded rapidly across retail, institutional, and emerging market segments. Yi has been a central figure in Binance’s strategic development since launch, shaping product direction, community engagement, and brand positioning.
Co-CEO Richard Teng introduced the leadership update during Binance Blockchain Week, noting that Yi has been a core member of the executive team from the beginning. He said the expanded leadership structure reflects the maturity of the organization and its need for senior oversight across an increasingly complex global footprint. Teng also emphasized that user priorities and compliance will continue to guide the firm’s long-term strategy.
Today, I’m proud to share that our co-founder, @heyiBinance, has stepped into the role of Co-CEO.
Yi has been a core part of Binance since the very beginning. Her vision, instinct for users, and relentless commitment to innovation have shaped our culture and guided us through… pic.twitter.com/EF1gvKa7vs
— Richard Teng (@_RichardTeng) December 3, 2025
Advancing Product Innovation and Global Market Reach
Yi’s appointment reinforces Binance’s focus on product innovation and customer experience, two areas seen as central to the company’s expansion ambitions. As the firm targets one billion users, both executives have highlighted a commitment to building Web3 infrastructure, improving regulatory transparency, and supporting institutional adoption.
Binance continues to face intensifying competition from global exchanges, brokerages, and fintech platforms that are expanding digital asset offerings. The company is positioning its co-CEO structure as a way to support growth across new products, including custody, derivatives, and tokenization initiatives. Leadership also reiterated that building a trusted, compliant operating model remains a strategic priority as regulatory frameworks evolve across major markets.
Shared Strategy for the Industry’s Next Phase
Yi said the co-CEO model reflects a collaborative approach to managing a global financial technology platform. She stated:
“I am honored to build alongside Richard, who brings decades of experience in regulated financial markets. Together, we bring diverse perspectives and are confident in leading the future of the industry during this pivotal time, as we responsibly expand our global presence and drive sustainable innovation with our users always at the center.”
As Binance moves into its next phase of growth, the company is stressing stability, transparency, and long-term investment in infrastructure. Its leadership signaled that innovation, compliance, and user protection will remain the core pillars of its strategy as digital assets continue to integrate with mainstream financial systems.