Trump Media and Technology Group said it has set February 2, 2026, as the record date for its previously announced digital token initiative, marking the company’s latest effort to integrate blockchain-based incentives into its shareholder engagement strategy. The company said ultimate beneficial owners and registered holders of at least one whole share of DJT stock as of that date will be eligible to receive digital tokens and related rewards. The announcement positions the initiative as a shareholder-focused program rather than a capital markets transaction.
The company noted that shareholder eligibility could be affected by brokerage classifications, particularly for investors designated as objecting beneficial owners. Trump Media encouraged shareholders to confirm non-objecting status with their brokers or consider direct registration through its transfer agent to ensure timely participation. The emphasis on ownership transparency reflects a broader push by public companies to better understand shareholder composition amid increasingly fragmented custody structures.
Token Structure and Distribution Framework
Following the record date, Trump Media plans to work with Crypto.com to mint the digital tokens, record them on a blockchain, and custody the assets prior to distribution. The company said additional details on allocation mechanics and delivery timing will be provided after the record date. The tokens are not expected to represent equity ownership, voting rights, or a claim on company profits.
Trump Media emphasized that the tokens are intended to function as non-transferable digital credentials rather than tradable assets. The company also stated that the tokens will not be redeemable for cash and will only be distributed to qualifying shareholders, excluding stock borrowers. This structure appears designed to align with existing securities guidance while avoiding classification as investment contracts.
Strategic and Regulatory Context
Chief Executive Devin Nunes said the initiative is structured to comply with Securities and Exchange Commission guidance, while also enhancing transparency around beneficial ownership. The partnership with Crypto.com places Trump Media among a growing number of public companies experimenting with blockchain infrastructure for shareholder engagement, loyalty programs, and identity verification.
Institutionally, the initiative reflects a wider trend of tokenization being explored outside traditional capital formation, particularly as regulators continue to scrutinize crypto-related offerings. Competitive pressure from other media and technology firms experimenting with digital assets may also be shaping Trump Media’s approach, especially as it expands its ecosystem across social media, streaming, and financial services.
The company added that record-date shareholders may periodically receive additional rewards throughout the year, potentially linked to its platforms Truth Social, Truth+, and Truth Predict. While details remain limited, the initiative underscores how blockchain tools are increasingly being positioned as supplemental engagement mechanisms rather than speculative products